Tips from a Sales Trainer – Part 1 – Rapport building – A game of chance or a key skill to develop?

Sales Skills training by building rapport by Clemorton 1200

There is no doubt that rapport building as a sales skill seems natural to some and alien to others. Our differing personalities contribute heavily to this point, and as a sales trainer with over 25 years in the game, I still see experienced sales people struggle to demonstrate natural rapport building skills.